The travelling anthropologist

I have heard powerful stories all over the world.

I have met amazing people all over the world.

At every turn, I have learnt about others, and about myself.

Someone else's everyday reality can be the most exciting narrative there is. Other people's struggles can help us get in touch with our own inner selves. And being someone who listens is one of the most important things in life.

My inner self? I'm filled with a love of places, culture, and people. And a love of stories.

I don't know if it is nature or nurture: I learnt to walk in Canada, my first memory is in South Africa at two years of age. I bounced around the world for 15 years for both work and pleasure. But I can get on with, connect, and relate to people from all backgrounds.

That means I can build bridges. I can give great advice. I can guide whoever might need guiding. My many years of cross-cultural communication have made me an expert in engagement - you are looking for personal brand transformation, or to find the story in what you do, I can help.

I am open, accepting, and embrace diversity. This is true in my work and private lives.

Of course, I don't know exactly where this started. But my background is eclectic. A childhood spent across several countries led me to a career in international development. A successful one.

In turn, this brought me to Jago. I co-founded the company in 2014 after realising how valuable my experience with entrepreneurs in emerging economies could be for business owners everywhere, especially when coupled with my anthropological background.

I wanted to be at home with my young family after years of adventure, but I still wanted to make a difference by helping people reach their potential.

That's what I do with Jago. I'm proud of it.

My personal and professional influences include:
Ethical education
Conscious consumers
Celebration nation, betterment
Business for good
Spiritual development
Food and nutrition
Emotional intelligence

I only work with people, movements and businesses I genuinely believe in. This allows me to blur the lines between the personal and professional when it makes sense to, and have a real emotional involvement with the stories and needs of every one of my clients.

I concentrate on helping agency leaders reach their potential by mastering their reputations.

Why is this needed?
Often, personal brand positioning is off. You might know how to position your company, but do you know how to position yourself?

I can help.
Together, we can sort through the noise, the clutter of who you are and what you love, and find essential insights. We will find the perfect brand position for you, personally.

This is achieved through personal development, strategy and storytelling. First, though, it is achieved through encouragement. Together, we will get you ready to put yourself out there and succeed by being your true self.

To talk about how I could help you or your business master your reputation using EQ, storytelling, and strategy, get in touch.



  • Strategic

    Pathfinding. What if? Select. Strike

  • Communication

    Turning events into stories & practicing telling them

  • Futuristic

    Energising visions of the future



    Part of a team that formulated a billion dollar a year alternative funding model for the world's largest aid agency.


    Jago® voted most respected agency by peers in the BenchPress report 2022.


    Created resources and training programmes, including The Storyteller's World, to support frontline staff and volunteers to promote children's empowerment. The approach and tools have become globally mainstream and impact 10 million pieces of communication per annum.

observations from colleagues

Worked with

  • International Non Government Organisation

    The world's largest overseas Aid Agency for the world's most vulnerable children

  • Marketing & Innovation Consultancy

    With expertise in brand strategy, design, technology & content

  • Innovation Consultancy

    Helping charities create funding for the future

  • UK Children's Charity

    Working with the most vulnerable children